[ Work / Concept directions ]
Three self-initiated website concepts, each shaped around a different audience, business goal, and visual character.
Not commissioned client work
High Basin / Concept direction
Alpine BuildOpen full websiteA grounded, confident direction designed to turn craftsmanship into a clear reason to call.
High Basin / Concept direction
Northline DentalOpen full websiteA calm digital welcome designed to make modern care feel more human and easier to approach.
High Basin / Concept direction
Waypoint LandscapeOpen full websiteA fictional landscape studio concept built around regional materials, natural systems, and a quieter way to live outside.
All work on this page is self-initiated concept work, not commissioned client work. It is presented to demonstrate strategy, craft, responsive design, and complete customer journeys.
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